How To Plan Your First Professional Video


Links from the ebook:

Dollar Shave Club

Old Spice

Apple Macintosh Super Bowl ad

Generating new business: Warren Averett

Building trust: Cohn Reznick

Raising awareness: National Children's Advocacy Center

Introducing your company: Diatherix

Informing your customers: Wine Library

Entertaining: Home videos

Teaching: MIT Edx

Inspiring social change: Food Bank of North Alabama

Taking action: Kickstarter

Delivering the news: The New York Times

News videos: The New York Times (look for the videos section)

Paid sponsorship: The New York Times (look for the paid sponsorship section)

Behind The Scenes: Curtis & Kar Productions

Video within a video: Derek Sivers