In the last few days before the election, we crafted two video concepts to drive the message home.
The first was a series of short testimonials, titled, "I'm Voting For Roger Jones Because..." These pieces delivered specific, heartfelt reasons why people were going to vote for Roger Jones.
The second concept, titled, "Vote for Roger Jones," provided a visual map for how to vote for Roger. The night before the election, we placed this on social media to remind voters one more time why they would be voting for the right man. There's no music, audio, nothing. It's just a visual reminder of Roger's message.
These videos resulted from our multi-media strategy for winning campaigns. It worked, for Roger, and for our other political clients.